Beginning in December, the Chrome 71 web browser will remove all ads on websites with persistent abusive experiences.
“Site owners will have a 30-day window to fix experiences flagged by the report before Chrome removes ads,” said Vivek Sekhar, Google product manager.
Google Chrome considers blocking ads for a website that includes ads which mislead users to click buttons pretending to be “close” or system buttons.
A portion of these misleading ads end up used in scam and phishing campaigns to steal personal information from users who click on these types of ads.
“Site owners can use the Abusive Experiences Report in their Google Search Console to see if their site contains any of these abusive experiences that need to be corrected or removed,” Sekhar said.
Google previously added extra protection in Chrome 68 to block abusive experiences such as unwanted redirects and unwanted tabs/windows to improve the users’ experience while browsing using Google Chrome.
Among other abusive experiences designed to mislead users blocked by the Chrome web browser, Google also lists fake messages, unexpected click areas, phishing pages, auto-redirect, false mouse pointers, page elements that lead to ads or landing pages when clicked, and ads or page elements that link to unwanted software.